Tips for writing great posts that increase your site traffic

Craig Hunter • 23 October 2019

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

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The results are in

by Craig Hunter • 23 October 2019

PAMCO, (the leading audience measurement organisation for audience research in the UK) suggests that printed media is still very much alive and kicking despite the trend in publications converting to digital. Digital readership levels for published media on smartphones is an astonishing 69% of all readers accessing news and magazine publications. Not far behind however is printed media (64%). People just like magazines, they're tangible, they're colourful, bursting with images and content and highly readable by multiple people over the course of a magazines lifetime. The same statistics organisation in a different study suggest that magazines on average pass through 9 different readers hands. So to put it into numbers, if your garden centre distributes 10,000 magazines per year, the actual readership level of your marketing publication is closer to 80,000 readers.