Keep in touch with site visitors and boost loyalty

Craig Hunter • 23 October 2019

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

by Craig Hunter 23 October 2019
PAMCO, (the leading audience measurement organisation for audience research in the UK) suggests that printed media is still very much alive and kicking despite the trend in publications converting to digital. Digital readership levels for published media on smartphones is an astonishing 69% of all readers accessing news and magazine publications. Not far behind however is printed media (64%). People just like magazines, they're tangible, they're colourful, bursting with images and content and highly readable by multiple people over the course of a magazines lifetime. The same statistics organisation in a different study suggest that magazines on average pass through 9 different readers hands. So to put it into numbers, if your garden centre distributes 10,000 magazines per year, the actual readership level of your marketing publication is closer to 80,000 readers.
by Craig Hunter 23 October 2019
The new season is a great reason to make and keep resolutions. Whether it’s eating well or cleaning out the garage, here are some tips for making and keeping resolutions.
by Craig Hunter 23 October 2019
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.
by Craig Hunter 23 October 2019
PAMCO, (the leading audience measurement organisation for audience research in the UK) suggests that printed media is still very much alive and kicking despite the trend in publications converting to digital. Digital readership levels for published media on smartphones is an astonishing 69% of all readers accessing news and magazine publications. Not far behind however is printed media (64%). People just like magazines, they're tangible, they're colourful, bursting with images and content and highly readable by multiple people over the course of a magazines lifetime. The same statistics organisation in a different study suggest that magazines on average pass through 9 different readers hands. So to put it into numbers, if your garden centre distributes 10,000 magazines per year, the actual readership level of your marketing publication is closer to 80,000 readers.
by Craig Hunter 23 October 2019
The new season is a great reason to make and keep resolutions. Whether it’s eating well or cleaning out the garage, here are some tips for making and keeping resolutions.
by Craig Hunter 23 October 2019
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.