The results are in
Craig Hunter • 23 October 2019
PAMCO "Audience Measurement for Publishers" latest data
PAMCO, (the leading audience measurement organisation for audience research in the UK) suggests that printed media is still very much alive and kicking despite the trend in publications converting to digital.
Digital readership levels for published media on smartphones is an astonishing 69% of all readers accessing news and magazine publications. Not far behind however is printed media (64%).
People just like magazines, they're tangible, they're colourful, bursting with images and content and highly readable by multiple people over the course of a magazines lifetime.
The same statistics organisation in a different study suggest that magazines on average pass through 9 different readers hands.
So to put it into numbers, if your garden centre distributes 10,000 magazines per year, the actual readership level of your marketing publication is closer to 80,000 readers.
Digital readership levels for published media on smartphones is an astonishing 69% of all readers accessing news and magazine publications. Not far behind however is printed media (64%).
People just like magazines, they're tangible, they're colourful, bursting with images and content and highly readable by multiple people over the course of a magazines lifetime.
The same statistics organisation in a different study suggest that magazines on average pass through 9 different readers hands.
So to put it into numbers, if your garden centre distributes 10,000 magazines per year, the actual readership level of your marketing publication is closer to 80,000 readers.
10,000 Magazines = 90,000 Readers
The new season is a great reason to make and keep resolutions. Whether it’s eating well or cleaning out the garage, here are some tips for making and keeping resolutions.
There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.
The new season is a great reason to make and keep resolutions. Whether it’s eating well or cleaning out the garage, here are some tips for making and keeping resolutions.
There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.
